Tuesday, May 14, 2013

How I attended Social Media Marketing Conference



I (Artis Zelmenis) wrote an essay about Social Media Marketing Conference in Riga that happened in early spring. So here it is.

An event - Social Media Marketing Conference

There was an event – conference in Riga, few months ago. It was for new or well established company owners on how to attract customers through social media like Twitter, Facebook and local draugiem.lv.

Read further who ruined the conference.

 Attendance

         The event was well attended and there were no seats left over. This leads us to think that social media marketing is important in these days marketing strategy of various companies and industries.

Creator of Social Media Marketing Conference

         At the very beginning creator of conference took speech about why he made this event and what he thought to be important to include in program.

Content

         After his small speech first person from total three spoke. She was women, an internet marketing strategist for companies and university teacher in marketing. She talked about success stories on her marketing career path. Although her presentation was well formatted and spoken something were missing in my opinion.

Added value

         And that what were missed in first speech was fully added in second speech held by Lattelecom (all copyrights to company) internet marketer – a young, attractive guy who really made a change in companies internet policies. This was important because the company itself offers internet services. He adds some really great tips and tricks on how-to’s. This internet marketer is one of very few who knows what he is doing by instincts.

The ruin - better off without

         The last was a young student girl and in fact half of room left when she start to speak. That concludes everything I could say about third part of conference.

Conclusions

         Overall I liked it, thought the third part could be taken off to justify the price more than 20 Lats. I don’t remember the actual price because the company I work in is in this “club” whose members can attend these kinds of events for free.

Psychology in internet marketing

          The conclusion could be whatever in Latvia are people who know something about marketing or internet there still has a lot to add to common knowledge, for example, I did not heard anyone mentioning psychological aspect of any action which makes me think – do internet marketers really count on bare statistics or maybe they should add in some psychological aspects. I feel like Lattelecom guy touched a little bit to it, but from this conference that’s all from psychological point of view.

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