Customer

What is the customer?

A customer is an individual or business that purchases the goods or services produced by a

business. Attracting customers is the primary goal of most public-facing businesses because

it is the customer who creates demand for goods and services. Businesses often compete

through advertisements or lowered prices to attract an ever-larger customer base.

How to get more customers?

If you’re having trouble expanding your customer base, you may be inadvertently narrowing

your focus—and with that, missing the mark with potential new customers.

Your existing network may be the best place to reach out to, as their good word of mouth will

help grow your customer base.

On a smaller, more immediately actionable level, there are plenty of strategies you can take

with your marketing that can potentially draw in new customers. Add a call to action for every

piece of marketing you send out—whether that be an Instagram post, a weekly newsletter,

or one of your offline marketing strategies.

Offer your customers a free trial of your product. Free trials are a great way to market since

they attract new customers and garner good reviews and testimonials. They also allow you to

get more feedback on new products and then make improvements where needed.

If you are a service-based business, offering your service for free, in exchange for the client

serving as a “case study” or providing a detailed account of the benefits of your service can

be a great way to get new clients.